Terms and Conditions

Effective Date: August 1, 2026
Last Updated: August 1, 2026

These Terms and Conditions (“Terms”) govern your access to and use of the Endorse Engine website, communications, and services.

In these Terms, “Endorse Engine,” “we,” “us,” and “our” refer to [INSERT LEGAL BUSINESS NAME, IF DIFFERENT FROM ENDORSE ENGINE], doing business as Endorse Engine. “You” and “your” refer to each website visitor, prospective customer, customer, or other person who interacts with us.

By accessing our website, submitting information to us, scheduling a consultation, enrolling in our text-messaging program, purchasing services, or otherwise engaging with Endorse Engine, you agree to these Terms and our Privacy Policy.

If you do not agree to these Terms, do not use our website or services.

1. About Endorse Engine

Endorse Engine provides technology-enabled marketing and business communication services for local businesses.

Our core services may include:

Reputation management;

Customer feedback and review-request systems;

Local search engine optimization;

Website and content optimization;

AI receptionist configuration;

Telephone answering and lead-capture workflows;

Customer relationship management integrations;

Business process automation;

Consultation and strategy services; and

Related marketing or communication services.

Specific deliverables, pricing, responsibilities, service periods, and limitations may be described in a separate proposal, order form, invoice, service agreement, statement of work, or subscription agreement.

If a separate written customer agreement conflicts with these website Terms, the separate customer agreement will control with respect to the services covered by that agreement.

2. Eligibility

You must be at least 18 years old and legally capable of entering into a binding agreement to use our services.

If you use the website or services on behalf of a company or other organization, you represent that you have authority to accept these Terms on that organization’s behalf.

3. Website Use

Endorse Engine grants you a limited, nonexclusive, nontransferable, and revocable right to access and use our website for lawful personal or business purposes.

You agree not to:

Use the website for unlawful, fraudulent, abusive, or deceptive purposes;

Attempt to gain unauthorized access to our website, accounts, networks, or systems;

Introduce malware, malicious code, or other harmful technology;

Interfere with the operation or security of the website;

Scrape, copy, harvest, or extract website content or data through unauthorized automated methods;

Impersonate another person or organization;

Submit false or misleading information;

Use our content in a manner that infringes intellectual property rights;

Circumvent security, access, or usage restrictions; or

Use the website in a way that could harm Endorse Engine, its customers, service providers, or other users.

We may restrict or terminate access to the website when we reasonably believe these Terms have been violated.

4. Information You Provide

You agree that information you provide to Endorse Engine will be accurate, current, and complete.

You are responsible for maintaining the accuracy of your:

Name;

Business information;

Telephone number;

Email address;

Billing information;

Website information;

Customer account details; and

Communication preferences.

You represent that you have the right and authority to provide any information, content, customer data, account access, or system credentials submitted to Endorse Engine.

You may not provide personal information belonging to another person unless you have the lawful authority and appropriate permission to do so.

5. Consultations and Service Inquiries

Submitting a website form, requesting an audit, scheduling a consultation, or communicating with Endorse Engine does not guarantee acceptance as a customer or create a professional-services relationship.

We may decline a project or service request at our discretion, subject to applicable law.

Information provided during a consultation is general business and marketing information unless a separate written agreement provides otherwise. It is not legal, tax, accounting, financial, or other regulated professional advice.

6. Service Agreements and Pricing

Prices displayed on our website are intended to provide transparent general information about available plans.

Website pricing may not include:

Optional add-ons;

Custom implementation work;

Usage-based charges;

Telephone or messaging usage above included allowances;

Third-party software charges;

Advertising spend;

Domain or hosting fees;

Taxes;

Special integrations; or

Services outside the listed scope.

Any additional charges must be disclosed through the applicable checkout page, order form, proposal, invoice, or customer agreement before they become binding.

Your specific services are governed by the written offer or agreement you accept.

Unless expressly stated otherwise:

Prices are shown in U.S. dollars;

Recurring services are billed according to the billing frequency disclosed at purchase;

You authorize Endorse Engine and its payment processor to charge the payment method provided;

You are responsible for applicable taxes; and

Late or failed payments may result in service suspension.

Do not publish billing, refund, cancellation, or contract-period promises on the website unless they match the terms actually used in your customer agreements.

7. Cancellations and Refunds

The cancellation and refund terms applicable to a paid service will be stated in the order form, checkout page, proposal, or customer agreement associated with that service.

Unless a separate written agreement provides otherwise:

Fees already earned for completed work are nonrefundable;

Third-party fees already incurred on your behalf may be nonrefundable;

Cancellation does not eliminate amounts already due; and

Work performed before the effective cancellation date remains payable.

Customer cancellation contact:
[INSERT CANCELLATION EMAIL OR PROCESS]

Nothing in this section limits rights that cannot lawfully be waived.

8. Reputation Management Services

Reputation-management services may include review requests, customer feedback workflows, monitoring, reporting, or assistance responding to reviews.

You understand and agree that:

Endorse Engine cannot require a customer to leave a review;

We cannot guarantee a specific number of reviews;

We cannot guarantee a particular star rating;

Reviews are controlled by customers and third-party platforms;

Third-party platforms may remove, filter, delay, or decline reviews;

Review-platform rules and features may change;

You are responsible for ensuring that customer information was lawfully collected;

You are responsible for obtaining any consent required before customers are contacted; and

You may not use our services to generate fake, misleading, compensated, or otherwise prohibited reviews.

Endorse Engine does not guarantee that a platform will publish or retain any particular review.

9. Local SEO Services

Search engine optimization involves factors controlled by search engines, competitors, websites, publishers, and third-party platforms.

You acknowledge that Endorse Engine does not own or control search engines and cannot guarantee:

First-position rankings;

Map-pack placement;

Inclusion in AI-generated answers;

Specific keyword positions;

A particular number of impressions, clicks, calls, or leads;

Indexing of every page;

A particular timeline for results;

Continuous ranking improvements; or

Protection from search-engine algorithm changes.

Any forecasts, projections, audits, estimates, or examples are informational and do not constitute guarantees.

You are responsible for promptly providing accurate business information, approvals, account access, and materials reasonably required to perform the services.

10. AI Receptionist and Automated Communication Services

AI receptionist and automated communication systems may assist with:

Answering telephone calls;

Responding to approved common questions;

Collecting caller information;

Qualifying inquiries using configured criteria;

Routing calls or messages;

Recording appointment requests;

Providing call summaries; and

Triggering approved follow-up workflows.

Automated systems may misunderstand a caller, provide an incomplete response, experience technical interruptions, or require human assistance.

You agree not to rely solely on an AI receptionist for:

Emergency communications;

Medical diagnosis or treatment decisions;

Legal advice;

Financial advice;

Safety-critical instructions;

Guaranteed prices or arrival times;

Decisions requiring a professional license;

Sensitive complaints requiring human judgment; or

Any situation where an incorrect or delayed response could reasonably cause significant harm.

Customers using an AI receptionist are responsible for:

Providing accurate business information;

Approving scripts and knowledge-base content;

Reviewing call-routing and escalation rules;

Monitoring system performance;

Correcting inaccurate information;

Training personnel on escalation procedures;

Following applicable call-recording and disclosure laws; and

Maintaining an appropriate human fallback process.

Endorse Engine does not guarantee that every call will be answered, completed, routed, transcribed, or converted into a customer.

11. Third-Party Platforms

Our services may rely on third-party platforms, including:

Website hosts;

Search engines;

Review platforms;

Telecommunications carriers;

Text-messaging providers;

Customer relationship management systems;

Scheduling services;

Payment processors;

Analytics providers;

Artificial intelligence services; and

Other software vendors.

Your use of a third-party platform may be subject to that provider’s separate terms and policies.

Endorse Engine is not responsible for:

Third-party outages;

Platform-policy changes;

Account suspensions imposed by another provider;

Carrier filtering;

Search algorithm changes;

Removed or filtered reviews;

Delayed or failed message delivery;

Third-party data loss; or

Features modified or discontinued by another provider.

We may replace a third-party provider when reasonably necessary to continue delivering a service.

12. Endorse Engine SMS Program

Program Name

Endorse Engine SMS Program

Program Description

The Endorse Engine SMS Program provides text messages to individuals who affirmatively consent to receive them.

Depending on the type of consent provided and your relationship with Endorse Engine, messages may include:

Responses to inquiries;

Consultation confirmations;

Appointment reminders;

Customer-support communications;

Account or service notifications;

Requested follow-up messages;

Review or feedback requests;

Educational business information; and

Promotional offers when separately authorized.

Receiving non-promotional text messages does not automatically enroll you in promotional text messages.

Consent to Receive Messages

By completing an applicable SMS opt-in process, you authorize Endorse Engine to send text messages to the mobile telephone number you provided.

Consent may be collected through:

An optional website checkbox;

A website form with an SMS disclosure;

An appointment or consultation form;

A written agreement;

A documented verbal opt-in when permitted;

A supported keyword opt-in; or

Another clearly disclosed affirmative-consent process.

Website SMS checkboxes must not be selected automatically. You must actively choose to enroll.

Consent to receive promotional text messages is not a condition of purchasing any goods or services.

You represent that:

You are the subscriber or customary user of the telephone number provided;

You are authorized to consent to messages at that number;

The telephone number is accurate; and

You will notify us if the number changes or is reassigned.

Message Frequency

Message frequency varies based on:

Your interactions with Endorse Engine;

The services requested;

Appointments or consultations scheduled;

Account activity;

Customer-support needs; and

The messaging program to which you subscribed.

Promotional message frequency will be consistent with the disclosure shown when you enroll.

Message and Data Rates

Message and data rates may apply to messages sent to you from Endorse Engine and messages sent by you to Endorse Engine.

Contact your wireless carrier for questions about your messaging or data plan.

Opting Out

You may cancel the SMS service at any time by replying STOP to a message from Endorse Engine.

After you send STOP, we may send one final text message confirming that you have been unsubscribed. Following that confirmation, you will no longer receive messages from the applicable SMS program unless you enroll again.

We may also recognize other commonly used opt-out requests when supported by our messaging provider.

An SMS opt-out applies to the messaging program and telephone number associated with the request. You may still receive communications that are required by law or delivered through a different channel when appropriate.

Rejoining the Program

After opting out, you may rejoin by completing the same opt-in process you originally used or another authorized Endorse Engine enrollment process.

We will resume messaging only after new consent is received.

Help

For SMS assistance, reply HELP to a message from Endorse Engine.

You may also contact:

Email: [INSERT SUPPORT EMAIL]
Telephone: [INSERT A2P-REGISTERED TELEPHONE NUMBER]

Supported Carriers and Delivery

Wireless carriers are not liable for delayed or undelivered messages.

Message delivery is subject to effective transmission by your wireless carrier and telecommunications providers. Delivery is not guaranteed and may be affected by carrier availability, filtering, device settings, network conditions, or technical failures.

Mobile Information

Mobile information and SMS consent are governed by our Privacy Policy.

We do not sell, share, or provide mobile telephone numbers or SMS opt-in information to third parties or affiliates for their independent marketing or promotional purposes.

Vendors that support message delivery may process information only as necessary to provide services on our behalf.

Changes to the SMS Program

We may modify, suspend, or discontinue part or all of an SMS program when reasonably necessary.

If a material change affects the nature of messages for which consent was obtained, we will obtain additional consent when required.

13. Call Recording and Transcription

Telephone calls may be recorded or transcribed for:

Quality assurance;

Customer support;

Training;

Documentation;

Security;

Service fulfillment; and

Improvement of automated systems.

Where required by applicable law, we will provide notice or obtain consent before recording or transcribing a call.

You may decline to continue a recorded call and request another available communication method.

14. Customer Content

“Customer Content” means information, text, images, recordings, business materials, customer data, instructions, brand assets, or other content you provide to Endorse Engine.

You retain ownership of Customer Content.

You grant Endorse Engine a limited, nonexclusive license to access, host, process, reproduce, modify, and transmit Customer Content only as reasonably necessary to:

Provide the requested services;

Configure integrations;

Create approved marketing materials;

Operate communication workflows;

Provide technical support;

Protect systems and users; and

Comply with legal obligations.

You represent that Customer Content:

Is accurate to the best of your knowledge;

Does not violate applicable law;

Does not infringe intellectual property or privacy rights;

Was collected with appropriate authorization; and

May lawfully be processed for the services requested.

We will not publicly identify you as a customer or publish your results as a case study without permission, except where a separate agreement provides otherwise.

15. Intellectual Property

The Endorse Engine website and its original content are owned by or licensed to Endorse Engine, including:

Text;

Branding;

Logos;

Graphics;

Page designs;

Videos;

Downloadable materials;

Frameworks;

Research presentations;

Software configurations;

Templates; and

Other original materials.

These materials are protected by intellectual property laws.

Except as expressly authorized in writing, you may not:

Copy;

Republish;

Sell;

License;

Distribute;

Modify;

Create derivative commercial products from; or

Remove ownership notices from Endorse Engine materials.

You may link to publicly accessible articles and cite our published research with clear attribution.

16. Feedback

If you provide suggestions, recommendations, or general feedback about Endorse Engine, you grant us permission to use that feedback to improve our website and services without compensation or obligation to you.

This provision does not grant us ownership of confidential customer information or personally identifiable information.

17. No Guaranteed Business Results

Marketing, reputation, search, automation, and communication outcomes depend on many circumstances beyond Endorse Engine’s control.

We do not guarantee:

Revenue;

Profit;

Customer acquisition;

Lead volume;

Call volume;

Review volume;

Search rankings;

Website traffic;

Conversion rates;

Appointment volume;

Business growth; or

Return on investment.

Results and examples presented on the website may not reflect the results of every customer.

You remain responsible for:

Business decisions;

Customer service;

Sales processes;

Pricing;

Staffing;

Service quality;

Legal compliance;

Financial management; and

Following up with leads and customers.

18. Disclaimers

To the fullest extent permitted by law, the website and publicly available content are provided on an “as is” and “as available” basis.

Endorse Engine disclaims warranties of:

Merchantability;

Fitness for a particular purpose;

Noninfringement;

Accuracy;

Availability;

Security; and

Error-free operation.

We do not warrant that:

The website will always be available;

The website will be free from errors or harmful components;

Every communication will be delivered;

Every integration will remain available;

Third-party information will be accurate; or

Publicly available content will be suitable for your particular circumstances.

Some jurisdictions do not permit certain warranty exclusions, so parts of this section may not apply to you.

19. Limitation of Liability

To the fullest extent permitted by law, Endorse Engine and its owners, officers, employees, contractors, and service providers will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages arising from or related to:

Your use of the website;

Inability to access the website;

Reliance on website content;

Third-party services;

Lost data;

Lost profits;

Lost revenue;

Lost business opportunities;

Missed calls;

Undelivered communications;

Search-ranking changes;

Customer reviews; or

Unauthorized access beyond our reasonable control.

For claims arising solely from use of the free public website, Endorse Engine’s total liability will not exceed $100, unless applicable law requires otherwise.

Liability associated with paid services will be governed by the applicable customer agreement.

Nothing in these Terms excludes liability that cannot lawfully be excluded.

20. Indemnification

To the extent permitted by law, you agree to defend, indemnify, and hold harmless Endorse Engine and its owners, officers, employees, contractors, and service providers from claims, losses, liabilities, damages, and reasonable expenses arising from:

Your unlawful use of the website or services;

Your violation of these Terms;

Customer Content you provide;

Your infringement of another party’s rights;

Your unauthorized use of customer information;

Your failure to obtain legally required consent; or

False or misleading information you provide.

This obligation does not apply to the extent a claim results from Endorse Engine’s own unlawful conduct.

21. Privacy

Our collection and use of personal information are described in the Endorse Engine Privacy Policy:

Privacy Policy: [INSERT DIRECT PRIVACY POLICY URL]

The Privacy Policy is incorporated into these Terms by reference.

22. Electronic Communications

You consent to receive agreements, notices, disclosures, invoices, and other communications electronically when permitted by law.

Electronic communications may be delivered through:

Email;

Website notices;

Customer portals;

Electronic signatures; or

Text messages when appropriate consent has been obtained.

You are responsible for keeping your contact information current.

23. Suspension and Termination

We may suspend or terminate access to the website or services when reasonably necessary because of:

Nonpayment;

Fraud or suspected fraud;

Unlawful conduct;

Security concerns;

Abuse of systems;

Violation of these Terms;

Violation of carrier or third-party platform requirements;

Risk to Endorse Engine or other users; or

Legal or regulatory obligations.

Termination of a service does not affect provisions that reasonably should survive termination, including payment obligations, intellectual property rights, disclaimers, limitations of liability, indemnification, and dispute provisions.

24. Governing Law

These Terms are governed by the laws of the State of Florida, without regard to conflict-of-law principles.

Subject to any applicable customer agreement, legal proceedings arising from these Terms will be brought in the state or federal courts located in [INSERT COUNTY], Florida, and each party consents to the jurisdiction of those courts.

Nothing in this section prevents either party from bringing an eligible claim in small claims court.

25. Changes to These Terms

We may update these Terms to reflect changes in:

Our services;

Business practices;

Technology;

Carrier requirements;

Third-party platforms; or

Applicable laws and regulations.

The updated Terms will be posted on this page with a revised “Last Updated” date.

Material changes may also be communicated through another reasonable method.

Your continued use of the website after updated Terms become effective constitutes acceptance of the revised Terms.

Changes to SMS messaging practices will not override the scope of consent you previously provided. Additional consent will be obtained when required.

26. General Provisions

Entire Agreement

These Terms, our Privacy Policy, and any applicable customer agreement constitute the agreement between you and Endorse Engine concerning the matters they govern.

Severability

If a provision is determined to be invalid or unenforceable, the remaining provisions will remain in effect.

No Waiver

Failure to enforce a provision does not waive our right to enforce it later.

Assignment

You may not transfer your rights or obligations under these Terms without our written permission.

Endorse Engine may assign these Terms as part of a merger, acquisition, corporate restructuring, sale of assets, or similar transaction.

Headings

Section headings are provided for convenience and do not affect interpretation.

27. Contact Information

Questions about these Terms may be directed to:

Endorse Engine
Legal Business Name: [INSERT LEGAL BUSINESS NAME]
Website: [INSERT WEBSITE URL]
Email: [INSERT BUSINESS-DOMAIN EMAIL]
Telephone: [INSERT A2P-REGISTERED TELEPHONE NUMBER]
Mailing Address: [INSERT BUSINESS MAILING ADDRESS]

For SMS assistance, reply HELP.

To unsubscribe from Endorse Engine text messages, reply STOP.